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BYE DUCK

3D Printing Rapid Retailer Experiment

In May 2013, a six-story giant rubber duck floated into Hong Kong's Victoria Harbour to the delight of thousands

of children. Our mission was to explore opportunities of 3D printing applied in the retail industry. The challenge was to produce a compelling product and experience before the duck left the harbour in 4 weeks.

INSIGHTS

  • Hyperlocal relevance has intrinsic value

  • Sell an experience not just a product

  • Get a pulse from your consumers

  • Put the "fun" in "functional"

AWARDS

2013 MarketingEvent Awards : Gold Award (Best Venue Experience)
2013 MarketingEvent Awards : Gold Award (Best Use of Retail)

Date : 2013

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